The Midnight Oil……
The Midnight Oil
Around this time every year is when it hits.
Ben hasn’t changed his clothes in two days
and he may or may not have slept on the Icelantic
couch last night……..
but wait until you see our new catalogue!
Ah, the sacrifices we make…….
The solstice has passed and the world
(and our Christmas cookie filled brains)
are once again, awake.
With SIA right around the corner, our office has
been an epicenter of creative energy, preparing
the necessary tools to unveil Icelantic 2009-2010
to the ski industry.
It’s an exciting convergence for us – a meeting of
present and a glimpse into the future.
In two weeks, we will be introducing our 2009-2010
line-up to the ski industry at the SIA trade show.
There, we will reveal everything that we have been
working on for the past year: new art, new ski
designs, a new rep force and a new theme that
will awaken the industry to another dimension.
But I can’t reveal too much.
You will see soon enough, my child.
So then why am I telling you this, you ask?
I have two reasons:
First, I am consistantly amazed at the innovation
and creativity abound in the snowsports industry
and in our company especially.
It fuels my fire and I’d like to share my
excitement with you.
Second, I’d like to point out that a major motivator
for all of this creation comes in big part,
from one source: you – our friend, the skier.
Phone calls, emails and chairlift shout-outs are
testaments to the enjoyment all you Icelantic owners
out there are experiencing – reminding us that what we are doing is right on – and sometimes not so right on.
That’s the beauty of a not-so-large company.
You speak and we listen – we love hearing from you.
So keep it up!
Shops are already selling out and our inventory
is dwindling quickly.
If you’ve been contemplating a new pair of Da’Nollies,
act now. These puppies are disappearing off the
shelves faster than a snickers bar in a liftie’s hand.
You Guys Rock!
P.S. Oue clothing inventory is disappearing too.
Don’t miss out on this year’s hottest hoodie.
The Sherpa lined Mongul – perfect for your yurt in the Gobi. Check it out here: http://www.icelanticboards.com/#/apparel
And the Winner is….
It’s the moment you’ve all been waiting for…
After a phenomenal first day of 2009
(spent charging hard in some Steamboat pow)
we put all of the entries we received from our
on-line drawing into an old binding box,
shook it up and pulled a name.
Drum roll please………………..
Congratulations Brandon Gattis of California!!
You are the big winner of Icelantic’s exclusive
on-line drawing for a pair of your choice
Icelantic skis!! Happy New Year!
For the rest of you out there who participated
in the drawing, many thanks and hopefully you
are thoroughly enjoying your new threads!
The flood of entries we received within the
last month was fantastic – we are excited
to have so many new people wearing Icelantic gear,
we may just have to do another one of these
drawings sometime soon…
I guess a free pair of skis is pretty good motivation.
I sure think so.
Stay tuned throughout the season for even more
We have some pretty compelling offers in
the works as we speak….
Thanks again for your tremendous support!
I hope your 2009 is rich with health, wealth,
happiness and face shots!!
Enjoy your weekend,
P.S. Don’t miss tonight’s opening at the
Photographer Howie Silleck showcases his time
in the Peruvian Andes – this is seriously breathtaking photography, check it out here: