Archive for October, 2009

Awaken Your Senses

Wednesday, October 21st, 2009

A couple weeks ago I wrote an email asking
you to pay extra attention to our innate
radar-net like tools we know as our senses:
Taste, touch, smell, sound and feeling.
Many of you tuned in and had some awesome
stories to share about awakening your senses – so cool!

Since that email, I have also honed in and
started to explore these portals a bit
deeper myself. To sense is to define the
edge of consciousness – to give dimension
to experience and bring understanding to
the unknown.
In short, I’ve been completely humbled by
the sheer magnitude our senses are capable
of achieving.

After dinner tonight, I took my dog for
a walk along a beautiful path near my house.
It was cold out, and despite my Norwegian blood,
I am a cold wimp, so I was bundled up head to toe.

Most of the leaves have either fallen or
are dried and ready to make the journey –
it was foggy and crisp. About 30 minutes
into the walk, I was hot, so I took off my hood,
then my hat(yes, I had both) and BAM!

Suddenly I was present.

I could hear my dog darting through the dry leaves,
feel the stillness of the fog, the squirrels
scavenging high above, the distant traffic….there I was.

My back straightened, my mind stopped thinking
and suddenly, it was all real. This struck a
sweet chord in me, I took in a big cool breath
and I smiled. Soooooo sweet.
In my recent quest to observe and appreciate
the senses, little moments like this have
presenting themselves more and more.

As a skier, you experience life on a completely
different plane than a lot of other people.
You know what the silent woods sound like when
it’s storming out. The smell of wax transports
you to the top of a freshly groomed slope.
Your heartbeat speeds when you watch the latest,
greatest ski movie.
And the best part of this all is, we still desire more.
We still seek experiences that will push the limits of our consciousness – of our understanding.
This is how we will continue to progress.

Please Join Us in Awakening Your Senses.

Be tuned for the next couple weeks as I explore each of the senses. Have a sensational inspiration? Let us know!

Yes-sir-e…. it’s Hump Day again!

Annelise

P.S. The new softgoods are now officially on the website!!! Order today – they’re selling like hot cakes! http://www.icelanticboards.com

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Shirt Size Please?

Thursday, October 15th, 2009

Thanks for filling out the First Tracks survey!

This group of people is even cooler than I had
previously suspected!

I’ll keep this email short – because I know you’re
movin and shakin…

Will you please send me your t-shirt size? Just
reply to this email and I’ll mark you down.

Thanks a lot!

Enjoy the day!

Annelise

P.S. I took my first turns of the season yesterday
at Loveland….. felt so good.

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Full Racks

Monday, October 12th, 2009

Full Racks

Good Morning %$firstname$%,

They’re starting to show up everywhere.
Ski racks full of skis and snowboards on
top of cars filled with anticipation and excitement!

With the opening of Loveland and Arapahoe Basin
last week, ski season has officially arrived.

Just in time for the season opener, a couple
other big things happened here at Icelantic.

First, the NEW and improved icelanticboards.com
is FINALLY up! Yip Yip!

As you can see, we changed some of the function
of the site. We know you like videos, so we
put a video player there for you. We will be
updating the videos on a regular basis – and
we’d love to showcase your skills!

If you have any Iclantic footage you think
would jive on the site, let us know! We’d be
stoked to feature it!!

Second, PARR is moving back to the Rocky Mountains!!
After 7 years on and off living in Southern California,
PARR is returning to his mountain roots –
at least for a bit. This is awesome for A LOT
of reasons, mainly – for you, this means that he
will be around now at First Fridays and other
Icelantic events AND (best of all) this means we’re
going to be doing a nice amount of brain-storming
and creating over the next several months….
So, get your umbrellas ready – I have a feeling
it’s going to pour!

And third, I just wanted to tell you that
this year’s Icelantic apparel is OUT OF THIS WORLD!
Sam absolutely killed it this go-round.
I am currently quite cozy in my brand new
lime-green Sherpa Hoodie. It has been Cooooooold
in Colorado over the past week, and I have yet to
take this puppy off.
It’s true. I may smell, but I am damn comfy.
All of the new softgoods will be on the website
by Monday. I will send out another reminder,
so keep your eyes peeled.

Christmas presents?? DONE.

Fall is such an amazing season.

I hope you are enjoying it as much as I am –
wherever you are!

Happy Tuesday,

Annelise

P.S. Check out how our skis are made!! http://www.icelanticboards.com Pretty sicky!

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First Tracks – BRIEF Survey

Monday, October 12th, 2009

Hope you had an awesome Fall weekend!
It’s been beautiful here in CO – starting to see
ski racks full of toys again – always a good sign!

So, as I mentioned last week, I have made a
brief survey for you to fill out.

http://www.surveymonkey.com/s.aspx?sm=fVSAZun5lv97XkGv8gu5pQ_3d_3d

I want to collect some information from you
so we know a bit more about who you are,
where you’re going and what you want to
get out of being a part of Icelantic’s
First Tracks program.

After I collect these responses and some
of the first decisions are made, we’ll get rolling.

So please, take 5 minutes to fill this puppy out.
Give it some thought – we are open, ready
and excited to hear what you have to say!!

Here’s the link: http://www.surveymonkey.com/s.aspx?sm=fVSAZun5lv97XkGv8gu5pQ_3d_3d

Thank you so much for your participation.
Really looking forward to getting to know you!

Enjoy the day,

Annelise

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First Tracks – WELCOME! and details.

Wednesday, October 7th, 2009

Welcome to the FIRST EVER Icelantic’s First Tracks
- and CONGRATULATIONS on taking a big step forward
in your personal enrichment and development
as a skier, the evolution of Icelantic and a
revolution in the ski industry!

We are SO excited to have you with us as we
continue to push the limits in business,
creativity, innovation and fun.

I wanted to outline some of the details for the
First Tracks program, just so everybody knows
they’re confirmed and part of the fam.

Here we go:

- Exclusive First Tracks t-shirt, decal, patch, etc….
I will send out a survey within the next 48 hours
asking for your input on what you want….
Time to shine! PLEASE fill this out ?

- Pro-Form pricing: If you know what skis
you would like, and are ready to order them, click here: http://www.icelanticboards.com/firsttracks/proform0910.html

(“Season Pass” members are eligible for 2 pairs
and monthly members, are eligible for 1.)

- Monthly calls: The monthly calls will begin
Wednesday November 4th. The time options will be in the
survey. I (Annelise) will talk on the first call –
we will get a feel for what you all are interested in,
then I will plan out the year schedule.
We will lay out a year-ling calendar so that
we can all get on the same page and prepare
for what’s to come.

- Voting Rights: First thing you get to
vote on is what you want as First Tracks Members.
Next thing will most likely be the new apparel
for the 1010-2011 season. SIA is coming up soon,
so we gotta get rolling!

- Epic adventures: this will be a conversation
as we get to know eachother throughout the year.
We have ideas in mind, special connections and
opportunities that we will present to you,
but we want to hear from you first.

- Access to eachother: We are currently
working on a “members only” site that will
be host to all things First Tracks.
Here, you will be able to communicate with each other,
with us, post blogs, videos, ask questions, etc.
This will be up soon.

And for the rest – we’ll address as it comes along.
Since this is the first year, you will have a HUGE
say in how it is run.

So turn on your noggins, order yourself some
skis and let’s ski!!

Whoop!

Annelise

P.S. I will send out a survey most likely tomorrow.
PLEASE fill this out, as it will be MUCH to your advantage!

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Let’s Get it On.

Friday, October 2nd, 2009

Today is a BIG day…. The beginning of what
is soon to become something really phenomenal.

And I promise, after today,
I’ll lay off the emails

We have 7 spots left to fill in First Tracks
for this initial go – and after today,
this opportunity will be closed until next year.

From the moment I relased this offer last
Tuesday, our office has been buzzing.
Both internally and in the periphery –
ideas and inspiration have been spawning everywhere.

We’re even considering a major shift
in our basic business model. How we run this ship.

And honestly, we would love your input in
some of these decisions.

So, for one final offer, take a look at this opportunity: http://www.icelanticboards.com/firsttracks.

It’s pretty sweet. And it’s being fueled
by some powerfully creative energy.
Wow… I’m excited.

Happy Friday – enjoy the weekend!!

Smell the change,

Annelise

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Awaken Your Senses

Shirt Size Please?

Full Racks

First Tracks – BRIEF Survey

First Tracks – WELCOME! and details.

Let’s Get it On.

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Awaken Your Senses

Shirt Size Please?

Full Racks

First Tracks – BRIEF Survey

First Tracks – WELCOME! and details.

Let’s Get it On.

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