Spring has sprung, and you know what that means?? This Saturday April 7th, starting at 10am, everything that’s been hiding in our basement, warehouse and offices will go out the door. We’re talking skis, apparel, splitboards, Giclees, poles decals, maybe even an old demo tour grill (or maybe not).

Everything from years past will be on sale (and we mean on sale!) – some reaching back to the first years in business, and some as new as this year’s Gemini split-board!

This is the first time we’ve done something like this and we wanted you to be the first to know about it.
Saturday is supposed to be beautiful, so grab your friends, family and swing by on your way to weekend adventures – maybe pick up a new toy or two!

Also a great opportunity to check out the Icey World HQ if you haven’t done so yet!

Our address is:
621 Kalamath St.
Denver, CO 80204
(In the Battery 621 Building)

The sale will go from 10am til’ 5pm, so I’d recommend getting their early to get the goods!

Happy Spring and hope to see you Saturday.

MELT THE ICE!!!

-The Crew at Icelantic

We hope you are enjoying your winter!!! We’d like to let you all in on something that we have been working on with a local software developer for a sweet iPhone freestyle skiing game!!!

Icelantic and its top pro skier, Leigh Powis, are being featured in a new game for the iPhone from StoneRaven! “Big Air Style” is the freestyle skiing game you’ve all been waiting for! Ski up and down hills, go big and do tricks stylishly to earn points. The game features beautiful backgrounds and a range of freestyle tricks like the Rodeo and Cork 720. The game also includes real time weather -if it’s snowing in Breckenridge, Colorado, it will snow in the game! Original music was composed by Bay Area musician Yung Mars and are some sweet beats! Games come in two flavors, Free and Full versions. The free version contains one level, two tricks and one music track. The Full version and upgrade contain 4 tricks, 5 levels and 12 music tracks.

So when you can’t hit the powder in real life, you can at least hit it up on your iPhone in this sweet game!

Links to download are here:

FREE VERSION: http://itunes.apple.com/us/app/big-air-style-lite/id495675406?ls=1&mt=8

FULL VERSION: http://itunes.apple.com/us/app/big-air-style/id492675050?ls=1&mt=8

We hope you all have been finding some great powder and blue skies out there….

PS. See everyone at Winter on the Rocks tonight!!!

Cheers and think snow!!

–ICELANTIC

CLICK BELOW FOR MORE INFO

Come celebrate with us here at Battery 621 for our monthly First Friday Art Walk.

This month, check out our gallery that will have the artwork of Aaron Gillas. Here’s some info. on this month’s featured artist:

“Hello all, my name is Aaron Gillas, I am 35 years of age, I was born in Colorado and have lived here for most of my life. I found my passion for stained glass at the age of 28. Taking a few classes at a local studio introduced me to the beautiful world of glass. My pieces are mostly inspired by nature, good people, real life situations and different things of personal passion. Other than my expressions in glass I am also very passionate and inspired by skateboarding, traveling, the beauty of raw nature, and quality people of concious mind.
Thank you all for your support, look forward to seeing at the show. Sincerely, Aaron Gillas.”

Come by around 6 pm for some free beer (21+) and some good times!

Well, there is this shop in St. Paul, Minnesooowta and it’s kind of the business in the upper Midwest region, boasting a nationwide presence with its own legit team of pro riders.

Dubbed, The House Boardshop, although this place is far from simply a rider’s paradise. The House caters to all types of snow shredders, and now in its inaugural year with The House, Icelantic has been warmly welcomed into their eclectic mix of brands.

We sat down (well I was in my chair at home and he was at his Shop in Minnesota, but we were both sitting) with Shawn Mack, Retail Sales Manager of The House to get a little more information on how The House started. Read on to see why Shawn loves his job, and promises that curling is a real sport.

Location of shop:

St Paul Minnesota

How it all started:

We started in ’82 as a Windsurf shop and it grew from there to where we are now. Sending all sorts of goodies on a global scale and helpin out the folks here in the local scene.

Cool fact about interviewee:

I curled for several years. And yes, it’s a sport for those that didn’t know that.

Favorite thing about working at (your shop)

Totally different. Every day. Awesome posse of people to work with and for. Wouldn’t trade it for the world.

Shop theme song:

There is sooo much 80s tunes going on in here to pick just one. If I had to, it would be Lunatic Fringe by Red Rider.

Shop specialty:

Snowboards primarily. This is only our 3rd full season carrying skis. And we have absolutely been killing it. People are hyped to see us with gear they are so passionate about. It is really cool to see.

Local mountain served:

Being in a metro area there really isn’t JUST one mountain. We have Afton, Trollhaugen, Wild, Welch and Hyland just to name a few.

Favorite run at that mountain:

Any and all.

Years carrying Icelantic:

This is our maiden voyage into Icelantic. Super stoked to have it here in the shop!

Best selling Icelantic model:

To be determined.

Why they carry Icelantic:

Just lookin to add a sick new company like Icelantic. Glad to have you guys aboard here at The House.

Burt Reynolds or John Wayne?

Burt Reynolds. All day. How can you go wrong with a dirty ‘stache and a Trans Am!

Beer of Choice (Brand and type) or crisp clear water?

Summit.

The House
200 S. Owasso Blvd. E
St. Paul, MN 55117
651-482-9995

In an effort to support our amazing retailers all over the country, here’s a little spotlight on our Premiere Steamboat Springs Dealer…

Ski Haus

Name: Todd Fellows
Cool fact about Todd: Todd is stoked on the little things in life. He’s “happy to still be fogging up a mirror.” That’s definitely a way we’ve never heard it been put before.
Location of shop: Steamboat Springs, Ski Town USA
Favorite thing about working at Ski Haus: “I get to live in Steamboat Springs. It’s a pretty cool place to be.”
Shop theme song: “Stairway to Heaven” by Led Zeppelin or anything from “The Chronic” by Dr. Dre
Shop specialty: Soft snow specialists aka “powder dancers”
Cool fact about the shop: Owned and operated by than man, Mr. Rod Schrage, since 1969
Local mountain served: Steamboat
Favorite run in Steamboat: “Whatever run is the least tracked. Or the pine line.”
Years carrying Icelantic: “Coming up on 2nd season.”
Sell Icelantic online?: “Not yet, but we’ll get you what you need if we can. Just call us.”
Best selling Icelantic model: “Frankly it’s the Oracle, the “chicky one”. They’re smokin’. A perfect shape with just the right amount of rocker. I just wish Icelantic would make the Oracle for tall dudes.”
Why they carry Icelantic: “We are a stand-alone specialty retailer and Icelantic puts the “specialty” back in skis. They’re made right here in Colorado. Plus, they make you look sweet on the mountain, even if you completely suck at skiing.”

Contact Information:

1457 Pine Grove Road
Steamboat Springs, Colorado 80477
970.879.0385

www.skihaussteamboat.com

During First Friday on October 7th, see Icelantic’s new skis revealed. The new 2012 Subaru Impreza debuted. The Public Works will have the art show dialed in. Come throw down your skate skills in Emage/Company Be’s skate contest. And live music? Check. Filthy Children is bringing the buttery horn powered funk fo yo face! Plus more, more, more.

On Saturday October 8th, bring your youngins to Battery621 for a Spyder kids fashion show and a Warren Miller flick after walking the Sante Fe Arts District. Later, come see a bunch of new ski and shred flicks on 8, yes 8 screens! We’ll let you know all the movies you can see as we get closer to kickoff…

And Tommy Knocker is providing beer both days. It’s free. Really. Free.

Come check it out if you haven't yet!

Every once in a while, you meet a person who makes you wonder.
Don Bushey, owner of Wilderness Exchange Unlimited – a cool, independently owned business that buys and sells badass gear for all sorts of outdoor pursuits, including skiing, is one of those people. You’ll see what we mean, below.

Wilderness exchange is the sole Icelantic dealer in the immediate Downtown Denver area, and is right next door to our favorite Sushi restaurant – Sushi Sasa (yum).
Learn a little bit more about Wilderness Exchange below, and if you’re around the downtown Denver area, take a stroll inside and see what it’s all about….

Wilderness Exchange Unlimited

Name: Don Bushey, owner

Cool fact about Don: Don likes to play around on tractors. But watch out John Deer, he’s a Kubota man.
Location of shop: Denver, Colorado
How it all started: “My first year in business, I rented a little 600 square foot storefront a block down with an apartment above. I was broke so I slept upstairs. I knew nothing about doing books and had no business plan. I really just had a garage full of used gear, a bunch of credit cards and went for it. As the business expanded and grew I converted the upstairs apartment into actual retail space; the living room was the pack room and the dining room was the tent room (or the ski room in the winter). This completely violated every local ordinance about zoning, but I never got caught! As this happened, my living space contracted more and more until I was literally living in the back closet with an inflatable bed. Eventually I started making enough money to pay to rent an apartment. I guess that living minimally for so many years (like a dirt bag) formed the culture of the shop. I think this has translated ultimately into our business model. We sell both the latest and greatest new gear, as well as assorting a lot of used items, closeouts, and great deals that you can’t find anywhere else. If you’ve ever lived out of a closet or in your car in order to do what you love, then you REALLY appreciate a deal!”
Favorite thing about working at Wilderness Exchange Unlimited: “I get to work in an industry where I have so much in common with everyone. There’s so much passion in the outdoor industry. I wouldn’t trade my job for anything.”
Shop theme song: “Fight the Power” by Public Enemy. “Sometimes it seems like we’re the little guy in an increasingly corporate world.”
Shop specialty: Backcountry skiing and climbing
Local mountain served: Loveland Ski Area
Favorite run at Loveland: “Chair 8 on a powder day. You’d have to kill me to get the rest.”

Years carrying Icelantic: 5
Sell Icelantic online?: Yes
Best selling Icelantic model: “The Nomad, no doubt. I ski on Nomads, and they make me a way better skier than I am. I can go twice as fast. It’s dangerous.”
Why they carry Icelantic: “Icelantic is a reflection of our company. They are local skiers producing amazing skis that look beautiful. It’s form and function combined.”

Contact Information:

2401 15th Street Suite 100
Denver, Colorado 80202

1.866.964.0708 or 303.964.0708

www.wildernessexchangeunlimited.com

In an effort to showcase our outstanding retailers, every Wednesday we will be showcasing a different Icelantic Dealer…and for this week, we have Bent Gate Mountaineering.

Bent Gate Mountaineering

Name: Jon Frederick, events and marketing director
Cool fact about Jon: Jon broke his “ass bone” this summer downhill mountain biking. Sounds about right though, considering he hates riding his bike up the mountain.
Location of shop: Golden, Colorado
Favorite thing about working at Bent Gate Mountaineering: “[Bent Gate] is family owned and has a good shop environment. There’s a definite mission and vision for growth in the future. It’s cool to be a part of that growth plan.”
Shop theme song: “You’re the Best” by Joe Esposito
Shop specialty: Freeride Backcountry
Cool Fact about the Shop: Bent Gate is closed every Saturday for religious observance. Good to know if you ever need a Saturday ski buddy.
Local mountain served: Loveland Ski Area
Favorite run at Loveland: “I’m a sucker for a bluebird sky on a powder day, off the ridge. Also, the Rock chutes.”
Years carrying Icelantic: “Since the beginning.”
Sell Icelantic online?: Yes
Best selling Icelantic model: The Keeper
Why they carry Icelantic: “We believe in the brand. They’re fun people to ski with, fun people to party with, and fun people to work with. Plus, they make really great skis.”

Contact Information:

1313 Washington Avenue
Golden, Colorado 80401

1.877.236.8428 or 303.271.9382

http://www.bentgate.com